It prioritizes the simplification of product attributes, which leads to guesswork and uncertainty.
TEST-AND-LEARN, THEN SCALE
Too often the scale production comes ahead of local insights and product testing. Micro test your brands, products and labels in local markets before committing capital to production and distribution.
LEAD THE TARGET
Gain quick, simple and detailed foresight to aim your innovation more effectively. Use data to know where the market - and your customers – will be when you are ready to sell.
PROTECT YOUR INVESTMENTS
Increase your existing portfolio health by avoiding cannibalization when bringing products to market in the best locations and during the best windows of opportunity.
U.S. Average Annual Growth in New Label Approvals
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