New Product Launches Aren't What
They Used to Be
Brands that embrace new product development methods are the ones that will win the battles on tomorrow’s competitive landscape.
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What we believe
Product innovation in today’s beer, wine and spirits consumer market faces rapid market fragmentation, new entry points for shoppers to find the right products, and even entirely new online channels for distribution. 

Our Approach: Simply Shopper-Centric

Conventional Decision-Making is Overcomplicated

It prioritizes the simplification of product attributes, which leads to guesswork and uncertainty.

We modernize the way that the alcohol industry innovates

TEST-AND-LEARN, THEN SCALE
Too often the scale production comes ahead of local insights and product testing. Micro test your brands, products and labels in local markets before committing capital to production and distribution.

LEAD THE TARGET
Gain quick, simple and detailed foresight to aim your innovation more effectively. Use data to know where the market - and your customers – will be when you are ready to sell.

PROTECT YOUR INVESTMENTS
Increase your existing portfolio health by avoiding cannibalization when bringing products to market in the best locations and during the best windows of opportunity.

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+40%

U.S. Average Annual Growth in New Label Approvals

Ready to revolutionize your approach to launching new beer, wine, or spirits products?

Drop us a note at solutions@amygdalaunch.com or in the form below to get started creating a new view of your shopper.

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Today is the day to build the business of your dreams. Share your mission with the world — and blow your customers away.

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